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How To Deal With Shoulder Injury Common To Cricket

shutterstock_59517607Being a cricketer has its own perks – the fame, the glory, adulation from the crowd, the glamor, and of course the money! But even being a celebrated sportsperson comes with a price, acute shoulder pain being one of them.

Shoulder pain is a very common ailment in cricket. It happens because the rotator cuff muscles (the small muscles around the shoulder joint) are affected by the recurring action of throwing a bowl.  Read more

Spondin’s IPL Challenge Is More Than A Game

Banner for Spondin IPL 2015 contestLast week, Spondin launched its IPL campaign that invites Facebook users to predict the two players who will be the biggest pains in the necks for their opponents by scoring maximum runs and taking the most wickets by the end of this year’s Indian Premier League.

The contest is not a thoughtless attempt to ride the ongoing cricket wave in the country. Neither does it bank heavily on tempting prizes like Nike gift cards and gym bags to earn participations. Instead this campaign is the first initiative towards establishing the brand communication. Read more