No one likes to be in pain. In fact, being in physical pain is like wasting away precious minutes, hours and even days doing nothing but cringing and moaning over it! Whether you have lasting pains after an exceptionally rough workout session or you’re suffering from a medical condition like spondylitis, research suggests that instead of popping painkillers, it’s better to go in for a natural cure.
Last week, Spondin launched its IPL campaign that invites Facebook users to predict the two players who will be the biggest pains in the necks for their opponents by scoring maximum runs and taking the most wickets by the end of this year’s Indian Premier League.
The contest is not a thoughtless attempt to ride the ongoing cricket wave in the country. Neither does it bank heavily on tempting prizes like Nike gift cards and gym bags to earn participations. Instead this campaign is the first initiative towards establishing the brand communication. Read more